Adjara continues to stay in the top of the most popular tourist destinations in Georgia. In 2019, more than 2,000,000 international travelers visited the autonomy, which is 3.7% more than a year earlier. Most of all, visitors from neighboring Turkey, Azerbaijan, Russia, Israel and Ukraine like to come to Adjara.
Borjomi is a resort town in south-central Georgia with a population of approximately 14,445 residents. Situated in the northwestern part of the Samtskhe-Javakheti region, the town is nestled in the picturesque Borjomi Gorge on the eastern edge of the Borjomi-Kharagauli National Park.
Borjomi is famous for its mineral water industry (which is one of Georgia’s primary… Read full article →
Located in the Imereti region, Tskaltubo neighbors Kutaisi, Georgia’s second largest city and the country’s legislative capital. This beautiful spot has been a resort town since the Soviet era when the town was one of Georgia’s most popular spa resorts, receiving more than 100,000 visitors every year.
The resort is best known for its radon mineral springs, which run between 33-35 degrees Celsius. Because of the water’s natural warmth, heating is not required and the springs are preserved.
Tskaltubo’s specific water composition is very rare. Its salts are thought to have highly active calcium and magnesium contents, while radon and its by-products are… Read full article →
Stepantsminda, formerly known as Kazbegi, is best known for its scenic surroundings and magnificent views. Located next to Gudauri in the Mtskheta-Mtianeti region in the Greater Caucasus mountains, Stepantsminda has become an increasingly popular destination among tourists, offering visitors an array of outdoor activities including mountain climbing, horseback riding, paragliding, and visits to Gergeti Trinity… Read full article →
Demand Having entertained more than 410,000 visitors during the 2016-2017 winter season, Georgian ski resorts are opening up to a global audience, improving infrastructure, and designing resort masterplans with the goal of hosting world championship alpine events.
Gudauri is Georgia’s most popular ski resort. Located only 120 kilometers away from Tbilisi in the Greater Caucasus Mountains, the… Read full article →
Georgia’s Black Sea coast encompasses the towns of Kobuleti, Gonio, Kvariati, Sarpi, Chakvi, Anaklia, Ureki, Shekvetili, and Grigoleti. Tourists visit these seaside resort towns during the summer months from June through September, arriving primarily from Russia, Turkey, Armenia, and Azerbaijan. Locals are visiting in increasing numbers as well; during 2017, 12% more locals visited the… Read full article →
In 2016, the government of Georgia launched the “Host in Georgia” program to develop the hospitality industry in the country
The program encourages entrepreneurs to build hotels in all regions of Georgia exThecept Tbilisi and Batumi by providing them with financial and technical support. Under the “Host in Georgia” program, the government subsidies 10% interest rate for loans in GEL and 8% for loans in USD/EUR for the first 2 years. In addition, the collateral… Read full article →
With a population of 148,000, Kutaisi is the country’s third largest city and the historical capital of Georgia. Kutaisi became the legislative capital after Georgia’s parliament was transferred to the city in 2012. It is a gateway to various tourist destinations in West Georgia. Kutaisi’s International Airport is a base for the international budget airline… Read full article →
Known as the capital of Georgia’s summer tourism industry, Batumi is one of the most popular warm weather destinations in the country. Located in the Black Sea Bay, Batumi features a seaside park-boulevard that stretches over 8 kilometres, providing visitors with an assortment of entertainment options including a harbor, botanical garden, Dolphinarium, an array of boutique shops, local traditions, and an active nightlife. Batumi offers all of the charm of an elegant, ‘old world’ southern city with the modern benefits that come from continuously improving infrastructure and startling new architectural developments.
Supply Currently, there are 177 hotels operating in Batumi, offering guests 5,325 hotel rooms. In 2017, three internationally-branded hotels - the Euphoria Hotel Batumi, Wyndham, and Best Western - opened in Batumi, adding another 611 rooms to Batumi’s stock. Together with the Radisson, Sheraton, and Hilton, these additions bring Batumi’s internationally-branded hotel count to six. The… Read full article →
Supply Tbilisi’s hotel market provides the largest share of hotel rooms in Georgia. In 2017, the existing supply consisted of 304 hotels with a total of 7,875 rooms. The majority (56%) of rooms are categorized as economy/budget, while 22% fall in to the local upscale and middle segment, 14% in to the international midscale segment, with… Read full article →