Investment opportunities in Georgia

Published at 01/07/2020

CONSIDERING COUNTRY’S COMPETITIVE ADVANTAGES, KPMG IT&BPO SECTOR RESEARCH HAS REVEALED 6 SUB-SECTORS WITH HIGHEST POTENTIAL:

FINANCE AND ACCOUNTING SERVICES (F&A)

  • Fresh talent in is expected to come from Economics and business faculty which is the top faculty in Georgia, showing 38% growth in the last 2 years 
  • Quality of fresh F&A talent with basic skills is assessed as high by business representatives 
  • EBIT margin in Georgia, for companies providing F&A services, is estimated at 16% (EBIT margin for similar companies in Europe ranges from 4% to 9%) 

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HUMAN RESOURCES (HR)

  • HR market in Georgia is relatively developed with companies servicing both local and international markets 
  • Experienced HR specialists are available in the BPO and other industries 
  • EBIT margin in Georgia, for companies providing HR services, is estimated at 16% (EBIT margin for similar companies in Europe ranges from 4% to 9%) 

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

  • CRM in Georgia is the most developed among the BPO segments with a number of relatively large call centers 
  • Fresh talent in CRM is expected to come mostly from Humanities/Arts faculty which is in top 5 faculties in  Georgia showing 77% growth in last 2 years 
  • EBIT margin in Georgia, for companies providing CRM services, is estimated at 16% (EBIT margin for similar companies in Europe ranges from 4% to 9%) 

INDUSTRY SPECIFIC (TELECOM, MANUFACTURING)

  • Experienced talent is available in telecom industry which is in the top 3 industries in Georgia 
  • Fresh talent in Manufacturing BPO is expected to come from Engineering, manufacturing and construction  faculty, which grew by 56% in the last 2 years 
  • EBIT margin in Georgia, for companies providing Telecom and Manufacturing services, is estimated at 12% and 19 % respectively (EBIT margin for similar companies in Europe ranges from 4% to 9% and 6% to 14% respectively) 

IT INFRASTRUCTURE MANAGEMENT

  • Significantly lower energy costs compared to CIS and CEE. Price in the range of USD 0.05 to USD 0.06 per kw/h 
  • Already one big Company on the market (Bitfury)
  • EBIT margin in Georgia, for companies providing IT infrastructure services, is estimated at 12% (EBIT margin for similar companies in Europe ranges from 6% to 8%)
Average rating: 4.78. Votes: 32

Diana Kabakci

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