Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi.

The overview of a new proposal from a leading construction company that has a successful experience of management and proposes a new product for a private investor - a fully owned hotel.
Published at 24/01/2020

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 1

Instead of introduction

Before presenting you a business plan of an investment project, showing the numbers and factors that have influence on making an investment decision, we, represented by a team of real estate experts, hotel management professionals, marketing specialists who are monitoring global trends, want to share with you our own vision and answer the question of who should and should not consider this investment project of a hotel on the Black Sea Coast in Batumi.

Of course, we propose you to buy a fully owned hotel, but from our perspective, a hotel and the investment project in question mean more than just walls and location. It is also more than just an investment. In fact, it is a combination of ideas, working models, practices, and resources in the form of money, investor's money to achieve the goal of getting a profitable hotel business on the Black Sea Coast.

We will tell you in detail why we chose Georgia and Batumi in the description of the investment proposal, in reference to facts and obvious advantages. Now, we are eager to tell you about the moment when the hotel exists, when it is built and it is necessary to start the process of returning the invested funds. After all, one model is the subsequent resale of the area and earnings on the difference between buying and selling. But this is not interesting for us and if you want to buy and then sell, then you better search for real estate on the search engine GEOLN.COM where you can find inexpensive hotels that you can buy cheap and resell more expensive due to the price growth index.

But the second model is to buy, create your own hotel brand, successfully manage and return your money probably for a little longer, but ultimately run your own business by the sea, generating income in a developing, economically growing and already stable country recognized by experts. This is what we like. This is our goal to build such a business.

We clearly understand how to put a hotel in a favorable light, stand out among the competitors, and make it attractive to tourists, as we have thoroughly researched the competitive environment and already have a successful experience of managing private apartments of different owners, directly in Batumi. We do not have enough working capital to buy a floor at a good price and the best proposal of the developer. We will tell you more about the location, the proposal, etc. The bottom line is that we have already developed all the issues, from the name to the management model. Moreover, we are ready to invest 10-15% of the required amount from our own funds, and in fact, we are ready to be partners with our investor in different percentage, depending on the context.

If we leave aside the marketing concepts, names and planned events to promote the hotel, we want to tell you that we have prepared a lot for our future business, and we have taken even more from our management practice. 95% of our customers are from the Internet. Some of them are provided by aggregators and rental sites such as booking.com, airbnb, expedia, etc. Paying high commissions for a customer, up to 15-30% is not the best strategy, so we focus on using our own rental site - the hotel website. It is more profitable for the customer to make a reservation using our own hotel website. In addition, we already have a team of marketing specialists who are directly involved in promoting on the Internet. Therefore, we get referrals from google, yandex, etc. from customers who are tourists and are looking for how to rent a hotel, which hotel to choose. We have developed a system that allows you to attract customers from search engines, social networks, video bloggers, etc. As a result, within our business plan, we have an extremely accurate marketing plan for working with customers, as well as all the necessary software IT solutions for managing the hotel and attracting customers from the Internet.

For example, please note that in our business plan, the marketing section provides creating your own database of guests and establishing communication through e-mail marketing, newsletters and notifications, issuing coupons and of course personal greetings. All this leads to the fact that we create a personal relationship with the customer and communicate directly from the hotel to the customer without intermediaries, saving up to 40% of the commission and fees that would otherwise have to be paid to the intermediary (booking.com).

Of course, we are not giving up on booking.com, but we are optimizing its impact and will use it at the first stage to creating our own customer base. Since our hotel is not big - only 20 apartments, we clearly understand the model and the amount of occupancy required.

How do we optimize the impact of rental platforms?  

First, we provide competition for the renting of our apartments, rooms, among all rental sites, as we place our proposal on more than 120 rental sites. Under this pressure, booking.com takes 15% commission, airbnib 3%, hotels 2%, квартирка.ру - 1%, and local sites in general up to 1 %. Accordingly, when our apartments are located on 120 rental sites, more requests are received from tourists, as all 120 sites work for our 20 rooms. But we pay a different and smaller percentage of commission to each of them. And the plan provides for no payment at all, using its own guest registration system.

You may have a reasonable question, but how to manage all these 120 sites because monitoring 20 numbers on each of them mean 2400 tabs in the browser if watching on each platform for applications for 20 apartments.

Indeed, it is a difficult task and no man, an administrator, will not be able to do this work, to avoid overbooking. A situation where there are more requests than the hotel can accept and process. I want to draw your attention to the fact that we already manage the apartments, we have experience and we know exactly how to solve it. For example, we solve this specific problem using a professional online system at the individual and corporate level for remote property management g-plus.app.

It allows us to upload our apartments to the program window and then everything happens automatically - proposals are scattered on 120 + rental sites and applications from each of the sites are displayed in our management cabinet. If we accept a reservation, the “booked” status will automatically appear on all 120 + sites. Not available on these dates. Therefore, we are never in a situation where different rental sites have different information about the state of occupation.

At the same time, this system allows us to occupy the hotel higher than competitors do. Such IT solutions are a real engine for our business (see the business plan below). Moreover, you do not need to pay for such a solution, since we have already purchased a corporate license earlier and now use this software package for our private apartments.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 2

See the more advanced functionality provided by the link - https://g-plus.app

Also, see the episode of the program The Worldcitizen about remotely management and serving the guests, the owner of the hotel. The episode is available on the program's website at the link - https://world-citizen.tv and in the video below 


International partnership

Continuing the history of development, we want to note the important cooperation that reliable partners provide us, in particular, the international real estate search engine GEOLN.COM, the # 1 online discounter of Georgia GEO-ASK.COM.

In particular, GEO-ASK is a tourism platform that is used by everyone who visits Georgia. The system allows you to get discounts in all public places in the city of Batumi. We have concluded a cooperation agreement with this partner, which includes marketing support, participation in advertising campaigns to attract tourists to stay in our hotel (Paradise Hotel), the presence of our hotel in printed publications that GEO-ASK distributes in airplanes, airports and its own distribution network.

All this is a guarantee of attracting customers to us from the Internet, but not only that. Another important factor is our other partnership agreements. In particular, we have already signed contracts and concluded agreements with casinos that bring players to junket tours. One of the requirements of the players is high-quality check-in and service, so as not to think about anything other than a successful game and winning at the casino, and the task of the casino is to check in the guest to a hotel, where there will not be a competitor's casino. Thus, since the location and the complex that we are considering for purchase do not contain a casino in its infrastructure, this is an ideal situation that allowed us to pre-conclude a service agreement. Yes, we are now successfully checking in casino players, but that's not all.

Our contract with GEO-TAXI.COM allowed us to be sure that our customers will be provided with reliable transfers around the city and of course from the airport. All this contributes to the fact that the ready-made infrastructure will allow serving the guest in a complex way, and there are no costs for the purchase of a car and transport of the hotel, which makes our hotel attractive for investment.

Collaboration within the project STAR EXCLUSIVE PROPERTY by GEOLN.COM, where everyone can buy celebrity real estate, provides us with accommodation for different theater, pop and movie stars at the time of the hotel's launch, who will not only leave a video review and photo for all hotel guests but also spread this information in their own social and media networks.

Taking into account these factors, we can say with confidence that the accumulated practical experience will allow us to manage successfully, occupy and provide high profitability because our conclusions of what is necessary are drawn from the request of the market. Managing current objects, we hear from customers their requests and, having gained exclusive knowledge, we want to implement this in one hotel, in one place, in the Paradise Hotel.

For our part, we are ready to provide professional management, occupancy, on-site maintenance, the conclusion of partnership agreements, conducting necessary marketing campaigns and performing high-quality repairs. We are also ready to invest up to 20% of the investment amount. We are ready to discuss details with a private investor who is willing to buy a hotel. Contact us via live chat or via contacts published in the investment plan.

Distributing the current level of project promotion, we want to inform you that a lot has already been done:

  • the name and the concept were created
  • the location and the project were selected
  • the final price from the developer was received
  • the marketing plan was developed
  • the promotional plan was developed
  • the business plan was developed
  • the investment return plan was described
  • the agreements with local and international partners were concluded
  • the team was assembled
  • employees on the issue of administration were trained
  • management experience was gained
  • visualization of the floor was made
  • exclusive conditions for using the infrastructure of the complex from the developer, such as a swimming pool, sauna, spa, fitness, children's center, etc. were received

We need

  • finance to buy out the property
  • carrying out repairs from the white frame state in accordance with the architectural plan
  • registration of a new company on the territory of Georgia for partnership with an investor

Work on the implementation of the repair will not be difficult, since we have already received a cost sheet for the cost of repair, and the visual plan and layout of the apartments are described in the business plan below. The registration of a company in Georgia takes 15 minutes and we are ready to perform this procedure as quickly as possible. There is still the question of purchasing real estate for a hotel. In this regard, the investment plan, which is published below, will help us. Please note that you can download the business plan by clicking the download button at the bottom of the page. You can also request that the company's operator send it to you by email. For quick contact with us, call or write on the personal number in Georgia - Diana Kabakchi +995 555 683303

Investment project of an apartment hotel by the sea in Batumi.

Content of the investment project of the Paradise Hotel:

I. Investment profile of Georgia.

  • Assessment of the country's location
  • Assessment of the government's development plans. Public plan
  • Plans and prospects for the development of the tourism sector in Georgia
  • Current situation and prospects in the tourism sector
  • Georgia’s political relations with its neighbors
  • The volume of investments in tourism

II. Overview of the hospitality industry.

  • Assessment of revenue growth from the hospitality industry
  • Development plans until 2025
  • Statistics of preferred types of accommodation

III. Overview of the tourism sector in Batumi

  • State programs for tourism development  
  • Private commercial international programs
  • International partnership programs
  • Cooperation with China
  • International awards of the tourism sector of Batumi

IV. The investment project of the Paradise Hotel by the sea in Batumi

  • Name and description
  • Positioning and marketing
  • Assessment of location advantages
  • Assessment of advantages of the complex
  • Assessment of infrastructure
  • Current market requests and demand
  • SWOT analysis of the project
  • The report about the marketing research of the project
  • Financial model of the project
  • Profit and loss statement
  • Summary of payback period

V. The business plan of the investment project

  • General operating plan
  • Services and projected cost of services
  • Quantitative indicators of accomodation parameters
  • Evaluation of functional areas
  • Quantitative indicators of the number of rooms and their cost
  • Management company
  • IT management solutions - G-Plus.app
  • Management and management expenses
  • Assessment of required investments
  • Financial model of the project
  • Floor plan and visualization

VI. Sources and expert comments

  • List of sources 
  • Expert comments
  • Partnership and implementation formats

I. Investment profile of Georgia.  

We reviewed the investment profile section of Georgia in detail, telling about the project of an investment project in Tbilisi. Pay attention to the development of the tourism sector and the government's global plans for the development of tourism and infrastructure projects.

II. Overview of the hospitality industry.

Tourism revenues are budget generating for the country's economy, so the main focus should be placed directly on this segment. Over the past 10 years, the tourism sector has seen growth in all areas. The average annual growth in the sector's revenues for 2006-2015 was more than 17%. The turnover of hotels and other types of accommodation also shows double-digit growth, reaching 178 million US dollars.

The hotel market is also showing growth - by the end of 2017 there were more than 1,966 units of active accommodation, which is 16% more than in the previous year. 36% of the total capacity is occupied by hotels. The largest share of hotels is distributed in Tbilisi - most of the hotels - 22% are located in the capital city, followed by the Western region of Georgia Samegrelo-Zemo Svaneti with 18% share and the coastal region of Adjara with 14% share. Kakheti, the Eastern region of Georgia, ranks 4th with 9% popularity of accommodation in Georgia.

During 2017, the number of tourists increased due to a number of cultural and sports events, including thirteen international tournaments. For the first time in May, the Youth Rugby World Cup was held in Tbilisi. Other significant annual cultural events included the international film festival, the international theater festival, the Kolga Tbilisi photo contest, the jazz festival, the SOU festival of contemporary music and fine arts, and the open-air music festival.

Tourism in Georgia is an important component of the economy, providing more than 7% of the country's GDP. Tourism has an indirect but huge impact on strategic industries such as construction and trade. The Georgian authorities bet big on the development of tourism, and in the coming years they plan to double the indicators of the industry. The adopted comprehensive government program of the tourism development strategy outlines very ambitious goals.

Until 2025 it is planned in Georgia to:

  • increase the annual tourist flow to 12 million people.
  • reach the level of tourism revenue of $ 6.6 billion.

III. Overview of the tourism sector in Batumi

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 3

Forbes included Batumi in the list of the best European cities for investment in 2020. Large opportunities and minimal restrictions contribute to the demand for real estate from all over the world. Read more on Forbes.

We also want to note that https://www.nytimes.com/ recommended Batumi as a tourist destination for readers from all over the world. Our sunny Batumi was included in the list of places that the New York Times recommended to visit in 2019!

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 4

"Over the past decade, Tbilisi, the charming capital city of Georgia, has been flooded with tourists. But Batumi, a seaside city, where green mountains descend to the smooth stone beaches of the Black Sea, is a different tourist experience. The cable car that descends to the sea from the top of the Batumi Botanical garden offers wonderful views of the architecture of the old and new Batumi. Well, a surprise, on the top of the hill will be an underground wine cellar, which serves pink and amber varieties of the famous chkaveri."

The development of the tourism sector is one of the main priorities of the government of Georgia. Many reforms have been implemented in this direction, including the development of free tourist and industrial zones, visa-free regimes, and ongoing awareness campaigns to attract tourists from all over the world.

In the international arena, a brand of Georgia is being created as a country that is attractive for life and business investments. In particular, there are such programs as "Spend summer in Georgia", "Georgia 4 Seasons". It is worth noting the effectiveness of such programs since almost 9,000,000 tourists visited Georgia in 2019. This is 2 times more than the number of residents of Georgia.

Tourism boom.  

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 5

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 6

Batumi is nominated for the World Travel Awards, as " the best fast-growing tourist destination in Europe"

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 7

Georgia ranked # 1 in terms of safety, there is no real estate tax and tourism is growing.

Continuing to consider the investment attractiveness of Batumi, we want to note that before buying a hotel, it is important to take into account the factor of the competitive environment and potential. From the point of view of tourism and the influx of customers, including the state program. Let us take a closer look at the current business environment.

It is noteworthy that most international hotel brands are concentrated in Batumi. Batumi is one of the few cities in the world with a population of less than 200,000 people, which has the largest number of international hotel brands that did the market research, see prospects and huge opportunities for development, that is why they are already working in Batumi.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 8

Batumi is a global tourist trend.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 9

In 2017, 2018, 2019, 2020, Batumi has been regularly included in the TOP 5 Destination "best tourist destinations", according to world-famous publications.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 10

Batumi became the winner of the World Travel Awards 2019, which is called the "Tourist Oscar", in the category "Best fast-growing tourist destination in Europe".

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 11

State programs contribute to the growth of tourism. Look at this link for more information about the development of tourism programs #4Seasons. We would like to note that the state tourism programs and the development of the country's brand as a magnet for tourists and investors from all over the world are supported at the highest state level. To your attention, an invitation to Batumi from the 5th President of Georgia-Salome Zurabashvili.

In addition, it is worth noting that Georgia is a very welcoming and hospitable country. You have probably heard that for newly arrived tourists wine is given as a gift right at the airport. For a reason, the city has the status of a city of the weekend, a city of colors and love. Nothing could be better than a recommendation to visit Georgia again. This is why various marketing campaigns are created at the state level, such as a greeting for a 6,000,000 tourist in Georgia who did not even expect this. The video was provided by the national tourism administration.


It is worth noting that this is not all that we want to tell about Batumi. After all, the government's huge ambitions are also to turn Batumi into a world gambling center. More than 45 casino licenses have already been issued. When all the casinos start working, Batumi will turn into the second Las Vegas. By the way, the largest casino in Europe is also located in Batumi.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 12

A lot of information is provided about Batumi, in particular in the full business plan you can read other data, and now we want to recommend you a few links, in particular:  

Why is it profitable to invest in Batumi now?

Georgia - why does it work successfully?

Places that tourists must visit in Batumi

IV. The investment project of Paradise Hotel by the sea in Batumi

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 13

Name: Paradise Hotel Batumi

Positioning and marketing: For our hotel, we will send the positioning and marketing plan on request to the email. Evaluating the complex itself, we would like to inform you that we have chosen a promising location – a new district of Batumi. Read more about this area in the article – Major transformations in Batumi – what should investors expect and what should residents prepare for? Key features, in addition to the newfangled area, are new buildings, a huge recreation park. The city is gradually shifting in this direction. That is why we chose an ultra-modern premium-class complex, which is located 120 meters away from the sea, in the tourist center of Batumi, in the elite area of the new Boulevard.

The complex provides both apartments for residents and one floor for the hotel. So if you are considering this apartment hotel to buy an apartment in it, follow the link - https://geoln.com/en/georgia/batumi/479, where contacts of sales managers, all information on the project and current photos of the current construction chronology are indicated.  

Buy a fully owned hotel

In a premium-class building from BI Residence, in a house with infrastructure, swimming pool, sauna, reception.

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 14

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 15

Our investment proposal

the 2nd terrace floor for a hotel on exclusive conditions

Main data:

Price, m2 – $ 600 (white frame)

Total square (for living) – 778.8 m2

Terrace – 150 m2 – as a gift

Lobby – 100 m2 – as a gift

Number of rooms – 17 (20 are also possible)

Building phase – white frame

Finished at – the second quarter of 2021

Floor layout 

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 16

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 17

As a gift

Exclusive conditions of using of the complete ready complex infrastructure

Swimming pool    Sauna   Massage

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 18

As a gift

Exclusive conditions of using of the complete ready complex infrastructure

Reception   Terrace   Parking

Investment project of an apartment hotel by the sea in Batumi. Your chance to buy a profitable fully owned hotel in Batumi. — Advices from experts and reviews of real estate on GEOLN.COM. Photo 19

As a gift

Exclusive conditions of using of the complete ready complex infrastructure

Kindergarten   Fitness   Fresh bar

Sources and expert comments

List of sources

  • World Bank reports  
  • Doing Business reports  
  • Open sources of booking.com  
  • Data from the national statistical service of Georgia  
  • Analytical data of the company's experts of GEOLN.COM - the largest real estate search engine from developers and owners.  
  • National tourism administration of Georgia  

Expert comments

Formats of partnership and implementation of Paradise Hotel Batumi  

  • Purchase of the project, independent implementation
  • Partnership and joint investment
  • Implementation of the project custom-built
  • Implementation of individual parts of the project

Instead of conclusion.  

To learn more about the project and the forms of partnership implementation, please contact us by email info@geoln.com, call the hotline (+995 558 7000 88) with a question about an investment project, or in an online chat, right on this page. We will be happy to become your professional guides in the world of your own business in Georgia.

Contacts  



Average rating: 4.40. Votes: 5

Diana Kabakci

The leading expert of the real estate market in Georgia
Education: MBA
Sphere: Real estate / Investments / Lawyer
Consultations made: 250
Expert on countries: Cyprus, Georgia, Kazakhstan, Poland
Known languages: Russian / Georgian / English / Turkish
Experience: 13 years
Expert publications: 546